Lime Hops on the SoBe Fest Band(S)wagon

There are several reasons why Lime Fresh Mexican Grill is a Miami-bred goldmine and it has little to do with the fact that A-Rod and Cameron Diaz love the place. Bangin' burritos aside, Lime's got marketing savvy, and plan to use it during the South Beach Wine & Food Festival via 50 custom "VHP" (Very Hungry Person) cards sent out to chefs in town for the big event next week. But it's not just any free taco ticket. These cards have a secret hotline and personalized passcode that will allow each chef to offer "limited edition delivery service" anywhere in South Beach. Which means that if Anthony Bourdain does hit the Deuce this time, Lime may not be far behind. Speaking of Bourdain, we managed to hack into his Lime-generated passcode which is, wait for it, "I Love Sandra Lee." [EaterWire]