Firehouse Subs and Hawks Cay Resort in the Keys will honor military, fire rescue, police and medical personnel with the Heroes Welcome program from Aug.15 - Oct. 31, 2011. Donate a buck to the Firehouse Subs Public Safety Foundation and said heroes will enjoy reduced rates and additional activity discount at the resort, where the non heroes will also be rewarded for their generosity with discounted accommodations. [EaterWire]
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