Miami born and bred rapper Rick Ross has released an almost four-minute-long, documentary style video announcing his purchase of a Carol City Checkers store at 2645 NW 183rd Street.
During the surprisingly reflective and well-shot ad, Ross drives through Carol City reminicising on his childhood, growing up in the area and what the chain meant to him.
“I made $30 a day from 8 in the morning to 8 at night,” Ross notes. And what did he do with that money? “I went to Checkers.”
According to the New York Times, Checkers doesn’t do celebrity endorsements but when Ross submitted his application to buy the store last summer, the opportunity was just too good to pass up by their marketing team. The video was shot in late-September over a two-day period in Carol City, with more than 200 people showing up to film the final scene of the video shot at the store. Sadly, no Aston Martin’s were spotted in the drive thru.
As to why he decided to buy this Checkers, his answer was simple: "Whatever I want to have, I can have without a doubt," he says in the video. "I want Checkers."
This isn’t the Maybach Music Group mogul’s first foray into the fast-food scene. Ricky Rozay is reported to own dozens of Wingstops throughout the U.S. mainly in the Southeast.
- “Rick Ross Documentary Video Doubles as Ad for Checkers” [New York Times]
- All Coverage of Checkers [E]