The OG of Miami doughnuts — Velvet Creme Doughnuts — is making its triumphant return to the South Florida food scene this weekend. After plenty of delays and speculation as to where the new brick-and-mortar location would be, the brand has returned to its Little Havana roots at 1555 SW Eighth Street.
Velvet Creme, which first made their appearance in Miami in 1947 under the name “Hadler Doughnuts” had locations throughout South Florida during its heyday in the 70s to early 90s. But after the passing away of the founder Jim Hadler and his son Gary, the brand closed up shop in 2008. However, thanks to Gary’s brother-in-law Robert Taylor and business partner Jorge Rios, Velvet Creme found new life and came back in food truck form in 2015 with plans to open a storefront.
The restaurant keeps it simple, serving a similar menu as the original stores with items like its classic glazed doughnuts along to items like coconut cream filled varieties. Coffee, milkshakes, and soft-serve ice cream are also on the menu, along with breakfast sandwiches in the morning hours.
The restaurant is now softly open with limited hours and items, with a grand opening scheduled for Saturday, October 14 at 10 a.m.