Juice and coffee as entertainment is the thought behind Joe & The Juice, the latest juice, coffee and healthy-ish restaurant to debut in Miami right in the heart of South Beach on 1600 Collins Avenue.
The Denmark import — which already has 195 locations around the world, including New York and San Francisco — features “lively music” with baristas putting on quite a show akin to what one might see in an upscale bar where the bartender likes showing off. Think baristas pouring smoothies into a cup while balanced on their head or bicep, or they are meticulously twirling straws before they are put in your green juice, and, well you get the point. The brand even hosts rather intense “castings” of their baristas, which tend to be good looking and heavily tattooed, as you can see in the video below.
While the atmosphere might be different, Joe & The Juice features a menu that one might see at their local juice or coffee shop with breakfast and lunch options like juices, coffee, shakes, sandwiches and bowls. It is now open Monday to Friday from 7 a.m. to 8 p.m. and on the weekends it opens at 8 a.m.