Nusret Gökçe — aka the man behind the meme phenomenon better known as “Salt Bae” — is setting his sights on Miami as the location of his first-ever U.S. restaurant. Gökçe is just weeks away from opening a branch of mini Turkish steakhouse chain, Nusr-et, in the former COYA Miami space this October at 999 Brickell Avenue.
This will mark the eleventh location for Nusr-et, which has outposts in places like Turkey and Dubai. The restaurant is also planning a New York City location later this year, but the Magic City will be the first one in the U.S. to watch those world-famous, sensual salt flipping wrists in action.
Nusr-et is part of the same restaurant group as Zuma and COYA, which has a strong presence in South Florida and made it a natural location for an outpost, according to Yavuz Pehlivanlar, the EVP of Dream Group USA (the management team behind the restaurant). Pehlivanlar tells Eater Miami that Nusr-et will be a much more open space than its predecessor COYA and will feature meats on display throughout the restaurant — just like Turkish steakhouses do. The menu will focus on different cuts of meats than diners might find at traditional steakhouses, all of which are meant to be shared.
When Nusr-et makes its Brickell debut it will be open for lunch and dinner daily and feature a full bar program as well. Want to get into the Salt Bae action? The restaurant is currently hiring for all positions. Shoot an email to Infonusretmiami@d-reamusa.us for more information.
In the meantime, check out the video that started it all: